Case Study
Acceleration of flywheel design using processes and technology.
Challenge and Solution
The challenge was to revitalize Makro's flyer designs to create a greater impact on consumers and ensure timely deliveries. The key to success lies in assembling a highly specialized team and implementing hybrid processes that combine manual and automated methods. This integrated strategy not only ensured production efficiency but also elevated the quality of the designs.
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Methodology and Tools
The team implemented API webhooks to automate the transfer of information from Google Sheets directly to design programs, thereby optimizing the creative process. The visual hierarchy and color palette were meticulously crafted to capture consumer attention while maintaining a cohesive brand identity.
TEAM
TEAM
The success of this project is attributed to the collective effort of a dedicated team. Led by an Account Director and supported by two Account Executives, an Art Director, and four Graphic Designers, each member brought their unique expertise to consistently achieve successful deliveries. This collaboration not only raised our standards but also set a precedent for innovation and efficiency.
Results
Results
The new design strategy transformed the flyers into highly effective marketing tools, enhancing consumer interaction and brand visibility in a competitive market.
A minimalist and modern design helped highlight the offers, leading to increased sales and strengthening the sense of familiarity that other specialized brands utilize. To date, we have created over 1,400 flyers for Makro, with continuous production each week since 2021. By improving our processes and incorporating automated systems, we have increased our flyer production capacity by approximately 200% each year.
We are distinguished by creating designs that balance visual appeal with informational functionality, reflecting professionalism and clarity. 3Pi is characterized by its ability to innovate and deliver graphic design solutions without errors and with remarkable efficiency.
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