English (US)
Case Study
Virtual Launch with a Taste of the Sea: Yanbal’s Revolutionary Event
Challenge and Solution
How can you launch a perfume online that makes people feel like they are in the ocean? This was the central challenge we faced with Yanbal to bring their innovative digital campaign to life. The objective went beyond presenting a new fragrance; we aimed to evoke the expansive and refreshing essence of the ocean, transporting the audience through an immersive online experience.
A Live Streaming Event was our strategy to capture the vastness of the ocean and the allure of Aron, the new men’s fragrance, bridging the gap between the physical and digital realms. We used the internet as a conduit to deliver a richly sensory presentation that remotely conveyed the scent of the oceanic fragrance.
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Methodology and Tools
How did we achieve sensory results?
By employing a combination of visual resources and sound design that reflected the tranquility and power of the sea, we created an audiovisual experience that connected with the audience emotionally and sensibly. Advanced streaming technologies and interactive features created a "virtual ocean," making the online launch a multi-sensory event.
As with every project, we began with a creative proposal that required the perfect location to recreate the art and scenography we envisioned. We used screens and elements that evoked the freshness and solidity needed for the fragrance, along with the sound of the sea to transport the audience to a completely different setting.
TEAM
For this mission, we assembled a crew of streaming specialists who turned an initially improbable idea into a synergistic and highly impactful streaming event.
Led the production, ensuring the broadcast captured the ocean’s freshness and the allure of the Aron fragrance.
Captured high-quality images and videos during the live event to convey the immersive experience.
Oversaw the visual design and scenography of the event to reflect the desired multisensory and emotional experience.
Responsible for editing and post-producing the audiovisual material captured during the live event.
Coordinated the event from location selection to implementation of advanced streaming technologies.
Managed the overall event logistics, including equipment, transportation, and other operational needs.
Designed and executed the sound, ensuring it reflected the tranquility and power of the sea.
Led the event's creative proposal to ensure the impactful and multisensory presentation of the Aron fragrance.
TEAM
Results
Results
The result was a virtual launch event that transcended traditional online presentations. The viewers were not mere spectators but active participants in a narrative unfolding through the sights and sounds of the sea. The multisensory event effectively communicated the essence of the new fragrance, establishing a strong emotional connection with the audience and leaving a lasting impression
The distinctive touch of 3Pi was evident in the seamless integration of narrative, technology, and sensory engagement. The agency's expertise in creating audiovisual narratives was crucial in conveying the ocean’s freshness and serenity, making the fragrance launch an unforgettable interactive experience.
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