Case Study
Presenting the Brand in 2 Minutes
Challenge and Solution
Mensajeros Urbanos revolutionized delivery logistics by purchasing, delivering, transporting, filing, and paying for anything users need within minutes. Their motto is "We do it as if you were doing it yourself."
The brand contacted our team to develop a solution to meet their needs and expectations. We tackled the challenge by creating animated characters that explain the functionality of the Mensajeros Urbanos platform through an animated video, ensuring users clearly understand its purpose.
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Methodology and Tools
Key Steps in Video Production Our team proposed the creation of an animated video for Mensajeros Urbanos featuring high-quality Motion Graphics. Recognizing the potential impact of a video in boosting organic website traffic, we were determined to maximize this tool, knowing it could increase traffic by up to 153%. With an explanatory video, we were confident in achieving our goal. And we did.
Before producing the video, we focused on three main points:
1. Delivering the right message.
2. Making it easy to understand.
3. Inspiring users to interact with the brand.
We visited the offices of Mensajeros Urbanos to understand in detail how everything operated. We underwent a complex process of information analysis, sorting through numerous data points, steps, and ideas, all with a single goal: providing information clear enough to remain in users' minds. After several meetings with the client and our team, we developed a concept for the best video production.
TEAM
The success of this project was achieved through the synergy and work of a passionate team of professionals. We defined a common vision, set objectives, and established timelines to achieve them.
Created conceptual and visual designs for the characters and elements needed for the animated video.
Brought the characters to life, ensuring a visually appealing and effective narrative.
Facilitated communication, ensuring client requirements and expectations were met.
Supervised the client relationship and ensured objectives were met during the creative process.
Guided the conceptualization, ensuring the narrative and execution were coherent.
TEAM
Results
Results
The close collaboration with Mensajeros Urbanos from the beginning, clear objective definition, and a wealth of creativity allowed the public to understand their services easily and engagingly.
Currently, the illustrations prominently feature on their website, contributing to increased sales and brand positioning.
Our curiosity and creativity define us. Working on this project allowed us to demonstrate our ability to deliver a perfect product with notable efficiency.
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