English (US)
Case Study
Strategic Corporate Branding Work
Challenge and Solution
Parabor has over 20 years in the market, specializing in commercializing raw materials and machinery for the plastic and rubber industries. The market segment they belong to is characterized by seriousness and simplicity in terms of corporate branding.
The challenge was to enhance their visual identity to incorporate the representative elements of the brand, especially as they were expanding nationally. Therefore, they needed the right support to ground their ideas and transform them into effective corporate branding work. They required a visual concept that aligned with the brand's added values.
Our strategy, design, and process, characterized by great attention to detail and differentiation, have made Parabor recognizable today as a fresh, modern, technological, and professional brand.
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Methodology and Tools
The goal was to create a new logo and corporate branding that perfectly combined technology, freshness, and modernity to compete in the digital era.
To achieve this, we analyzed the entire brand universe: how it operates, the tone of communication with its clients, who its clients are, the products they offer, their brand promise, and more. Based on this, we created corporate branding that could be applied to various promotional materials and applications.
An innovative project requires innovative solutions. Instead of designing a classic logo, we combined a symbol and text, but with a completely different packaging. This is how we make the best corporate branding!
Step One: Logo Creation
We were inspired by the flexibility of the raw materials they commercialize, technological innovation, and colors that reflect the brand's experience and professionalism.
Step Two: Color Definition
We used a palette ranging from blue to green to represent all the brand's qualities.
TEAM
The success of this project was achieved thanks to the synergy and work of a team of passionate professionals. We defined a common vision and set objectives, and timelines to achieve them.
Oversaw the visual aesthetics and ensure design consistency.
Led the creativity and brand strategy.
Managed client relationships and coordinated communication.
Created visual elements consistent with the project's creative vision.
TEAM
Results
Results
A Successful Corporate Branding Our crew is passionate about what we do, and we work at lightning speed. Thanks to this, we delivered corporate branding work to Parabor that transformed their brand image and increased their market positioning, sales, and public perception regarding professionalism, experience, and innovation.
Our success lies in our prior experience, which gives us a broader vision of the connection that must be achieved between brand identity and its relationship with the target audience.
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